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Live online intro · Wednesday 20 January 2027 · 7.30pm to 8.30pm
Thinking about a side hustle? Start here.
A 60-minute live session with money coach Luca Caruana. Find out what you could realistically earn on the side, what stops most people from ever starting, and how to take your first step.
Live online intro · Wednesday 20 January 2027 · 7.30pm to 8.30pm
Thinking about a side hustle? Start here.
A 60-minute live session with money coach Luca Caruana. Find out what you could realistically earn on the side, what stops most people from ever starting, and how to take your first step.
Your €25 comes off the programme fee if you decide to join.
You've been thinking about it for a while.
Earning something extra. Building something that's yours.
Maybe you even have an idea. Then work, family and life get in the way. And the questions start.
- “Where would I even start?”
- “Who would pay me?”
- “Am I good enough at anything to charge for it?”
You're not alone. Most people who want a side hustle never start.
Not because they lack talent. Because nobody showed them how.
In 60 minutes, you'll
Save my seat, €25- Hear how I built Money Coaching Hub from €50 a month to €5,000 a month, alongside a full-time job and two kids
- See what a side hustle could realistically earn you, with simple, honest maths
- Understand the three things that stop most people from starting, and from ever earning
- Spot your own hidden skills with a quick exercise, and leave with at least one idea worth exploring
- Find out about the 6-week programme starting in February
I didn't start with a business plan.
I started with €50 a month and a lot of late evenings.
I built Money Coaching Hub on the side, alongside a full-time job, two kids and Monipal, the financial wellbeing platform I lead. Step by step, it grew to €5,000 a month. I made plenty of mistakes along the way. I'll share those too.
[Add from January: “In December 2026, I left my full-time job to go all in on what I built on the side.”]
- Certified money coach
- 300+ clients coached
- 1,000+ workshop participants
- Founder, Money Coaching Hub
- CEO, Monipal
Why €25?
Because people who commit, show up. I want a room full of people who are serious about starting.
And if you join the programme, your €25 comes straight off the fee. So if you're in, the intro is free.
- Where
- Live online on Zoom. The link is emailed after booking.
- Price
- €25, credited against the programme fee
- Bring
- A pen and paper for the quick exercise
- Recording
- Live only, so the exercise and Q&A work properly
Questions
Do I need a side hustle idea already?
No. Most people come without one. The quick exercise helps you find a starting point.
Is this a sales pitch?
I'll tell you about the programme in the last 10 minutes. The rest is real, useful content you can act on, whether you join or not.
I already have a side hustle, but it barely earns. Is this for me?
Yes. The same things that stop people starting often stop side hustles from paying.
What if I can't make it on the night?
Join the notify list and you'll hear about the next intro.
Your side hustle won't start itself. Give it one hour.
Wednesday 20 January 2027 · 7.30pm to 8.30pm · Live online
Founding cohort · 6 Wednesday evenings, 17 February to 24 March 2027 · Live online · 15 places
From idea to launch in 6 weeks.With someone who's actually done it.
A hands-on programme for people with a full-time job and a full life. One evening a week, you'll find your idea, price it, build your brand and reach your first customers, step by step, with money coach Luca Caruana.
Founding price, first cohort only. Pay in full or in 2 instalments. Came to the intro? Use your €25 code.
This is for you if
- You want extra income, but don't know where to start
- You have a skill, a passion or an idea, and you've never made money from it
- You've started something, but it barely pays
- You have a job, a family and limited time, and need a plan that fits around them
It's not for you if you're looking for a get-rich-quick scheme, or you want someone to build it for you.
Why this is different
Built by someone who did it.
I built Money Coaching Hub from €50 a month to €5,000 a month, on the side, with a full-time job, two kids and Monipal. Every week, I'll show you what I did, what I charged, and what I'd never do again.
You build it in the room.
You don't just learn. You do it, live, with me. Every week you leave with something done: your idea, your price, your bio, your first message to a customer.
The money side, sorted.
Most programmes skip it. Pricing. Undercharging. Feeling awkward charging friends. What the extra income should actually do for your life. As a money coach, this is my home ground.
Built for busy people.
One 90-minute evening a week. One small action, about 2 hours. That's it.
The 6 weeks
17 February to 24 March 2027 · Live online
- Week 1Wed 17 Feb
Find it
Your Life Inventory: what you're good at, what you enjoy, what people already ask you for
You leave withA shortlist of 3 side hustle ideas - Week 2Wed 24 Feb
Test it
Talk to real potential customers before building anything
You leave withOne idea, tested with 5 real people - Week 3Wed 3 Mar
Package and price it
One clear offer, and a price you can say without apologising
You leave withYour offer and your price - Week 4Wed 10 Mar
Build your brand
One platform, your story, your bio and first posts, with AI and free tools
You leave withA profile ready to launch and a 4-week content plan - Week 5Wed 17 Mar
Sell it
Reaching your first customers through people you already know
You leave withYour first messages sent - Week 6Wed 24 Mar
Launch it
Go public, set up a simple money system, plan your next 90 days
You leave withA launched side hustle, celebrated at showcase night in person, venue TBC
Plus two guest speakers who built their own side hustles in Malta names TBC.
What's included
- 6 live 90-minute sessions with Luca, Wednesday evenings
- The Life Inventory, adapted for side hustles
- Luca's AI prompt pack: write bios, posts, offers and customer messages in minutes
- The launch-for-under-€100 toolkit: the free and low-cost tools I actually use
- One 30-minute 1:1 call with Luca, mid-programme
- Two guest speakers who've done it in Malta
- A private WhatsApp group for your cohort
- Showcase night to celebrate your launch
- A group check-in 30 days after launch
- Lifetime access to the alumni community
Launching is the start, not the end.
30 days after launch, we meet again as a group to share results and fix what isn't working. Then you join the alumni community: side hustlers from every cohort, where wins get celebrated and nobody builds alone.
- Week 6: launch
- 30 days later: group check-in
- Alumni community
Want more personal support?
Book a 30-minute follow-up call with me at the alumni rate.
I know what it's like to build something after the kids are asleep and the day job is done.
I started Money Coaching Hub with €50 a month. Step by step, alongside a full-time job, two kids and Monipal, it grew to €5,000 a month.
Every week, I'll open with a chapter of that story. How I found my idea. What I first charged. Where my clients came from. And the mistakes that cost me the most, so they don't cost you.
[Add from January: “In December 2026, I left my full-time job to go all in on what I built on the side.”]
- Certified money coach
- 300+ clients coached
- 1,000+ workshop participants
- Founder, Money Coaching Hub
- CEO, Monipal
Investment
- Week 1Wed 17 Feb
- Week 2Wed 24 Feb
- Week 3Wed 3 Mar
- Week 4Wed 10 Mar
- Week 5Wed 17 Mar
- Week 6Wed 24 Mar
- Or
- 2 instalments of €150
- Came to the intro?
- €25 off with your code
- Places
- 15 only, so everyone gets real attention
- Booking closes
- Wednesday 10 February 2027
Questions
How much time do I need?
One 90-minute live session a week, plus about 2 hours for that week's action.
I don't have an idea yet. Can I still join?
Yes. Week 1 is all about finding it.
What if I miss a session?
Every session is recorded and shared in the cohort group.
Do I need to be good with technology?
No. If you can use WhatsApp and your phone's camera, you can do this. We use free tools, and AI does the heavy lifting.
How much will it cost me to launch?
The aim is under €100, using free and low-cost tools.
Will I make money?
Honest answer: that depends on your idea, your effort and your market. What I can promise is that by week 6, you'll have a real offer, a price, and your first customer conversations already started.
Do I need to register a business?
You'll get a one-page checklist on the basics, and we'll point you to an accountant for your own situation.
What if it's not for me?
Refund policy to confirm.
Six weeks from now, your side hustle could be live. Or it could still be “one day”.
Founding cohort · Starts Wednesday 17 February 2027 · 15 places